We run a progressive and entrepreneurial business model with a team that is relevant and flexible.

If we need more resources we can simply connect with a wider net of trusted partner companies. And if the budget is tight we can downsize the project team. Every project is unique so we don't take a "one size fits all" approach.

Our team is headed by our founder and creative director, Will Roffé who graduated Axis AdSchool in 1992. He then worked in roles such as copywriter, creative director and executive creative director for ad agencies like Saatchi & Saatchi, McCann-Erickson, DMB&B, Mindspace and Ogilvy, as well as direct marketing and retail agencies like RBR, Lavender, Saatchi & Saatchi Direct and Ogilvy Direct, throughout Australasia. Will has been surfing and studying the web since 1995, and loves how it levels the field for many economies and businesses.

Will has been client-side as a marketing manager for a retail chain and a software development company, so you could say he's billingual. It's one of the reasons why he personally looks after all our clients...so that nothing is lost in translation.

Our clients know that the assets worth paying for are people. We have built a core creative team of 17 talented people who are located in 12 cities around the globe: Auckland, Brisbane, Christchurch, Colombo, Hamilton, Melbourne, Montevideo, New York, Srebrenik, Sydney, Vlore, Wellington. One of us might even be a neighbour. Well, it is a small world.